Introduction
Betterov’s expanded media music video concept is centered on Betterov’s audience’s participation/interaction with artistic installations/graffiti in Berlin using Augmented reality filters on social media.
In this proposed concept, participation of the audience on social media and their interactions with the AR turned filters Graffitis in Berlin will be turned into a music video where all those videos with the AR filter are compiled and turned into an official music video. Giving the audience the thrill of being in a music video by their favorite artist and as well capitalizing on the graffiti subculture in Berlin are factors to why this campaign would go viral.
Official Project Link: https://em.mediencampus.h-da.de/projekt/782/
OUR AR FILTER MAKES IT COME ALIVE DIGITALLY
Betterov’s music creates a sense of belonging for a generation lost in opportunities.
Gallery
The Brief
Concept Vision
Storyworld where dealing with life suddenly seems much more
bearable. Simply show things. rather than give an answer to all those
questions feeling of "things" being possible. Putting up a fight against
such a world gives a rewarding feeling - a feeling of belonging.
The concept will connect the real raw energy of Betterovs performances to
an interactive and collaborative digital experience. This can go much
further than a traditional live performance ever could.
Idea Breakdown / Rationale
According to the extensive research done on Betterov
and after analyzing the artist's persona it was clear
who the artist's true audience is, who they are, what
their fears and struggles are and most important
what they're expecting from Betterov.
the best way to describe what Betterov is to his
the audience would be a voice of empowerment In this
proposed album addressing the "lost generation" that
is struggling in the face of sheer capitalism, thinking
They have no way to cope with all the anxiety stress
and fear of the future except through substance
abuse. In this album, betterov would nave his audience
interact and engage with his music in a way that has
never been done before.
Story World
"What it's like when everyone moves away. About love that dies as soon as you get sober. And what it's like to live in the generation for whom all doors are open, but who can't even make it out of their own room out of sheer fear," Betterov.
Character Anton, who is majorly overwhelmed as the wall comes
down and he suddenly has all possibilities in the world open up to
him.
For no particular reason, his reaction is withdrawal. He flees to
substance abuse to numb his thoughts and emotions. He flees this
new reality that takes over all he knew.