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03.02.2022

MUSIC COMES TO LIFE THROUGH HUMAN INTERACTION

h-da Expanded Media

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Introduction

Betterov’s expanded media music video concept is centered on Betterov’s audience’s participation/interaction with artistic installations/graffiti in Berlin using Augmented reality filters on social media.
In this proposed concept, participation of the audience on social media and their interactions with the AR turned filters Graffitis in Berlin will be turned into a music video where all those videos with the AR filter are compiled and turned into an official music video. Giving the audience the thrill of being in a music video by their favorite artist and as well capitalizing on the graffiti subculture in Berlin are factors to why this campaign would go viral.

Official Project Link: https://em.mediencampus.h-da.de/projekt/782/

OUR AR FILTER MAKES IT COME ALIVE DIGITALLY

 

Betterov’s music creates a sense of belonging for a generation lost in opportunities.

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The Brief

Concept Vision
Storyworld where dealing with life suddenly seems much more bearable. Simply show things. rather than give an answer to all those questions feeling of "things" being possible. Putting up a fight against such a world gives a rewarding feeling - a feeling of belonging. The concept will connect the real raw energy of Betterovs performances to an interactive and collaborative digital experience. This can go much further than a traditional live performance ever could.
Idea Breakdown / Rationale
According to the extensive research done on Betterov and after analyzing the artist's persona it was clear who the artist's true audience is, who they are, what their fears and struggles are and most important what they're expecting from Betterov. the best way to describe what Betterov is to his the audience would be a voice of empowerment In this proposed album addressing the "lost generation" that is struggling in the face of sheer capitalism, thinking They have no way to cope with all the anxiety stress and fear of the future except through substance abuse. In this album, betterov would nave his audience interact and engage with his music in a way that has never been done before.
Story World
"What it's like when everyone moves away. About love that dies as soon as you get sober. And what it's like to live in the generation for whom all doors are open, but who can't even make it out of their own room out of sheer fear," Betterov. Character Anton, who is majorly overwhelmed as the wall comes down and he suddenly has all possibilities in the world open up to him. For no particular reason, his reaction is withdrawal. He flees to substance abuse to numb his thoughts and emotions. He flees this new reality that takes over all he knew.
  • Date : 03.02.2022
  • Team Members : Ali | Hammad Niaz | Lukas | Mariam | Marko | | Olia
  • Teachers : Prof. Claudia Söller-Eckert, Prof. Georg Struck, Sven Poguntke
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